Sales to soar as customers give AB Tutor Control exceptional review...
Customer loyalty is the lifeblood of any company - especially one which relies on word of mouth as much as AB Consulting does.
Arguably the single most important measure of customer loyalty is the Net Promoter Score (NPS).
This industry standard metric, which asks "Would you recommend us?" gives a clear measure of a company's performance through the eyes of the customer.
We are delighted to report that in a customer survey sent out to all our customers in September 2008, AB Tutor Control was given an
exceptional Net Promoter Score of 72%! This is an outstanding score in a world where on average companies achieve an NPS of just 5-10%!
It is all the more remarkable when you consider that the Net Promoter 2008
Industry Reports published in April 2008, listed Adobe Systems,
who achieved an NPS of 46%, as the highest scoring company in the software sector. AB Consulting's customers have given us a score a full 26%
higher than this!
"We've all worked hard to make sure that we consider our customers in every decision we make," said Andy Bray, CTO of AB Consulting,
the developers of AB Tutor Control. "From the development of version 1 of AB Tutor Control in 2000, driven by the requests of 'real teachers',
to our pricing structure, ethical policy, and subsequent user-driven software upgrades, we have always kept our customers at the forefront of
our thinking." This determined customer focus is one of the reasons that sales of AB Tutor Control have been showing exceptional growth
figures for years.
"I'm absolutely delighted that AB Tutor Control has been given such an unequivocal vote of confidence by our users - but we still have
room for improvement" said Andy. "We will work harder still to listen to our customers and I will not rest until we have beaten the 79%
NPS of Apple, who headed the technology sector in the Industry Benchmark Reports!"
